On behalf of the Toronto Salesforce.com user group I'm proud to announce that Steve Woods, the author of Digital Body Language, and co-founder / CTO of Eloqua will lead an evening all about marketing automation. 

Steve will be discussing how the world of marketing has changed now that buyers are often in control. Innovative marketers must change their approach to understanding buyers and their digital body language via new technologies like marketing automation. Specifically he will be discussing:

• How buyers and buyer research has changed over the past few years
• What that means in terms of understanding buyer interest and buyer intentions
• How marketing and sales can work together to better drive revenue in this environment
• What this all means within Salesforce.com and how marketing automation helps complete the CRM picture

Agenda:

5:30 - 6:15: Networking

6:15 - 6:30 Introduction

6:30 - 7:45: Steve Woods presentation

7:30 - 8:30: Q+A and networking

Location: Ivey ING Leadership Center

Ivey's Toronto Campus has a store-front entrance in the Exchange Tower concourse. Food and refreshments will be provided by Eloqua. 

About Steve Woods: http://www.twitter.com/stevewoods

Steve Woods guided the building of Eloqua to a market leading position in Demand Generation. He is passionate about innovation, software evolution, marketing automation, and analytics.

Steve is the author of the blog Digital Body Language where he writes about B2B Marketing and Demand Generation. Covering a range of topics from lead scoring and nurture marketing to the effect of social media on B2B marketing and marketing analysis. 

About Eloqua: http://www.eloqua.com

Eloqua automates the science of marketing – campaign execution, testing, performance measurement, prospect profiling, and lead nurturing – allowing marketers to drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. With Eloqua, marketers can read and automatically respond to their buyers’ Digital Body Language™ and triumph over their biggest challenges:

• Drive revenue through more qualified leads
• Increase efficiency and effectiveness
• Demonstrate value and accountability
• Align marketing and sales

Eloqua’s category-defining marketing automation platform and best practice expertise arms marketing professionals with the power to succeed. Eloqua automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close.